This post and the next were posted by David Kirk. This is a late reply of Week 5's assignment.
Branding is one of the more misunderstood communication concepts, especially among anti-corporate activists, who can and should use branding to their advantage.
Branding is an extremely interesting phenomenon. On the one hand the the actual efficacy of a brands persistent nature in difficult to calculate; it is undeniably efficacious. It goes to say that activists should fight fire with fire in this case. Banksy is an incredible case of branded activism. There is an aesthetic consistency in his work that is incredibly compelling. This therefore makes his protests heard and seen.
There is nothing natural or inevitable about money, debt, property rights, or markets; they are symbolic systems that derive their efficacy from collective belief. Activists should inspire radical hope by exposing the mutability of these social relationships.
This is an interesting theory, and one I believe. I was told in a film class that there is a difference between a political film and a film made politically. The latter of those relating to this theory. A politically made film is a film made incorporating the political beliefs into the MAKING of the film. Not merely presenting those political beliefs as a statement to be recognized. This relates to the above theory in that that is how we mute money. By making compelling, interesting, and entertaining film in a scrappy way. Disregarding the corporate influence and make films that are creative BECAUSE we had to do them cheaply.
Memes (rhymes with “dreams”) are self-replicating units of cultural information that spread virally from mind to mind, network to network, generation to generation.
Memes are such a caustic yet exciting medium for spreading ideas. In a way the lifespand of a meme outlines a multi-individual cultural thought process. A way that we as a community have decided to comment on life, politics, entertainment, or anything else. I am extremely interested in adding meme into my own art, specifically film. Making a kind of internal meme that takes place within a piece is, I think, uncharted and exciting territory.
Branding is one of the more misunderstood communication concepts, especially among anti-corporate activists, who can and should use branding to their advantage.
Branding is an extremely interesting phenomenon. On the one hand the the actual efficacy of a brands persistent nature in difficult to calculate; it is undeniably efficacious. It goes to say that activists should fight fire with fire in this case. Banksy is an incredible case of branded activism. There is an aesthetic consistency in his work that is incredibly compelling. This therefore makes his protests heard and seen.
There is nothing natural or inevitable about money, debt, property rights, or markets; they are symbolic systems that derive their efficacy from collective belief. Activists should inspire radical hope by exposing the mutability of these social relationships.
This is an interesting theory, and one I believe. I was told in a film class that there is a difference between a political film and a film made politically. The latter of those relating to this theory. A politically made film is a film made incorporating the political beliefs into the MAKING of the film. Not merely presenting those political beliefs as a statement to be recognized. This relates to the above theory in that that is how we mute money. By making compelling, interesting, and entertaining film in a scrappy way. Disregarding the corporate influence and make films that are creative BECAUSE we had to do them cheaply.
Memes (rhymes with “dreams”) are self-replicating units of cultural information that spread virally from mind to mind, network to network, generation to generation.
Memes are such a caustic yet exciting medium for spreading ideas. In a way the lifespand of a meme outlines a multi-individual cultural thought process. A way that we as a community have decided to comment on life, politics, entertainment, or anything else. I am extremely interested in adding meme into my own art, specifically film. Making a kind of internal meme that takes place within a piece is, I think, uncharted and exciting territory.
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